The Story Is in the Details
Why the detail only you would know is often the one an audience remembers.
People. Timing. The story underneath.
The Many Faces of Ms. Rachie
Don Saracen’s shelf of personal humor, business observations, and lessons that begin with a person rather than a PowerPoint.
Nine captions. One unmistakable character.
Ms. Rachie never needed a long introduction.
The original page told the story in quick, affectionate snapshots. The pictures may have slipped away, but the voice still knows exactly who she is.
See the faces“I’ve mastered the encyclopedia backwards.”“What do you mean they wanted me just for an IRS deduction?”“I’m in great demand.”
New field notes
Old themes, another look
What Donut Wars Still Teaches
Habit, local loyalty, and the difference between attention and durable fit.
The Pause Before the Answer
Listening long enough for the second question to improve the first answer.
Meet Don
Thirty years of business experience, told person to person.
Don Saracen is a sales and communication expert, creator of The People Proposition, and author of Selling: It’s Personal.