Training for the new economy.

SARACEN Sales & Communications prepares Sales Professionals for the New Economy by using the “People Proposition Process” ™ a five step system that guides the professional through real world situations, issues and opportunities for an experiential learning experience.

Our consultative sales approach is focused on optimizing sales performance through discipline and accountability. Attitude, proper skills and process leads to success. With a lifetime of experience working for and with family businesses as well as Fortune 500 companies, we’ve seen one common characteristic that all successful businesses share: they value what we call the People Proposition ™. That is, no matter what your product or service may be, we need to keep in mind that people are paramount in the equation.

Today, we have numerous ways to communicate with each other from cell phones, emails, texts and tweets to other social media. These are powerful and useful tools that can be used 24/7 virtually anywhere, but they shouldn’t replace the most important tool we all are capable of using: old-fashioned face-to-face interaction. Whether it’s with an associate, client or prospect, interacting face-to-face gives our relationships that much more meaning and helps us to develop stronger bonds.

Our mission, is to provide customized learning experiences for our clients, managers and their teams so they can effectively execute their business strategies. At SARACEN Sales & Communications we literally wrote the book “SELLING: It’s Personal” which features the People Proposition Process™.

The People Proposition Process™

The 5 key principles of  The People Proposition Process™ are Preparation, Content, Delivery, Time and Execution. These principles form the foundation for training professionals to maximize their efforts and for understanding their role relevant to the company’s goals and objectives.

1) Preparation:  noun, “the activity of making something ready or of becoming ready”
No matter what your position in life may be, success always comes down to being prepared for problems, issues and or capitalizing on opportunities. We feel strongly that preparation is critical to a professional’s success and needs to be challenged as a conditional response.

2) Content: noun, “the ideas, facts, or images that are in something”
The message should be relevant and have a stickiness that resonates with your customers. Professionals must clearly understand and be able to articulate the company’s message, mission and vision. We work closely with our clients and their associates to achieve those objectives.

3) Delivery: noun “the act of taking something to a person or place”
With the advent of technology and social media we now have powerful tools that can support but not replace that personal interaction of person to person or phone interaction. We coach our clients to use various mediums to achieve the desired results. We find it very beneficial to  video and critique clients on their presentation and delivery skills, so we can zero in on areas of need and improvement.

4) Time: noun “the thing that is measured as seconds, minutes, hours, days, years, etc.”
Being respectful of time seems like common sense and yet we see presentations drag on for no particular reason other then the person who has the floor gets caught up with their topic or is not properly prepared. We train professionals that ending early can actually leaving them wanting more.

5) Execution: noun “the act of doing or performing something.”
Execution of your plan or idea begins with a positive state of mind. Our training helps clients organize the process by which to take action. Identify who will be responsible, what needs to be accomplished, and what the expectations and desired results are. With the proper attitude and motivation clients become proactive and accountable for their actions.

Team Building

A great way to improve communications, motivation, boost morale, ice breaker activities, learning new skills to name a few. Team building helps to improve productivity, trust, learning about strengths and weaknesses among other things.

Four Types of Activities

1. Communication Skills

2. Problem Solving

3. Brain Storming

4. Adaptability

These activities can be uplifting, fun and challenging to focus on teamwork and creative thinking.


Contact Don today to begin your journey.